How this fashion company works ‘Fair Anita’Helping women escape domestic violence

  • Fair Anita, a sustainable fashion business, empowers women and girls escape domestic violence.
  • Joy McBrien, a survivor from sexual abuse, created it and now buys ethical fashion and accessories for 8,000 women in 16 different countries.
  • Fair Anita, which was founded in 2015, has invested more that $1 million into its women-artisan co-operatives.
  • A new ethical fashion business is offering help to girls and women all over the world to escape from sexual violence.

    Fair Anitabased in Minnesota, USA, partnered with a global network craft cooperatives to give women financial independence, self respect, and the ability to leave a violent partner.

    Joy McBrien, the founder of the social enterprise, created it after a traumatic experience with sexual abuse. McBrien was raped as a high school senior and decided to start a social enterprise. “reclaim some of my own personal agency,”Set up the social enterprise to make a positive difference for survivors around the world.

    What is Fair Anita?

    Fair Anita, an ethical fashion company, sources jewellery, clothing and bags from marginalized females. faceGender violence in their communities

    The company is a social enterprise – a business set up to make a positive impact on the world – and currently works with 8,000 women in 16 countries.

    How can women benefit?

    Fair trade products are sold by the company’s women artisans. In return, the artisans are paid fair wages and long-term employment. They also have the opportunity to expand their business.

    McBrien says she “learned that financial insecurity is the main reason that keeps women in abusive partnerships”Fair Anita pays its women artisans at least three times the minimum wage. This allows women to be financially independent and have the resources they need to escape gender violence.

    Fair Anita invests in women’s leadership, business and design skills to empower its artisans. Fair Anita accomplishes this through workshops, mentoring, networking events, and other activities.

    Where did the business first start?

    Fair Anita was founded in Peru, South America. McBrien began to help other victims of sexual abuse after McBrien was inspired.Peru had the highest reported domestic violence rate in the entire world..

    According to the United NationsPeruvian women are at risk of being victim to sexual or physical violence.An intimate partner for their entire lives.

    In her first year of college, McBrien went to Peru and set up a women’s shelter there. The following year she met Señora Anita, a social worker who helps abuse survivors in Peru.

    The social enterprise is named after Señora Anita, who taught McBrien about the importance of employment in empowering women and building their confidence and financial independence.

    UN Women estimates that a third of women will be subject to violence from their partner in their lifetimes.

    Image: Statista/UN Women

    Fair Anita was founded in 2015 and has grown steadily since then.It has invested more than $1,000,000 back into its women-artisan co-operatives. According to the company, fair trade products are made by women artisans.Between 30% and 60% of proceedsWhen products are sold.

    Fair Anita assures its artisan partners that they have access to health insurance, educational scholarships, and a sustainable income.

    The company also donated more than $110,000 for COVID-relief efforts within its communities.

    Is the business sustainable in an environmentally friendly way?

    Fair Anita claims more than 80% of its materials are sustainable. All orders shipped in 2021 were shipped using recycled boxes.

    “Our partners in India have developed a 100% plant-based plastic to send products to the US,”The company website states.

    Fair Anita states that it has also begun to participate in carbon offsetting programs. These programs help individuals and businesses offset their carbon footprint by investing into initiatives that reduce carbon in the atmosphere.

    Since 2006, the World Economic Forum measures gender gaps in the annual Global Gender Gap Report.

    The Global Gender Gap Report monitors progress towards closing gender gap at a national and international level. We have created the Closing the Gender Gap Accelerators model for public-private collaboration to turn these insights into action.

    These accelerators have been established in ten countries and three regions. In partnership with the Argentinean Embassy, Accelerators have been established in Chile, Colombia, Costa Rica and Dominican Republic. InterAmerican Development BankIn Latin America, the Caribbean, Egypt and Jordan, in the Middle East and North Africa respectively, and Kazakhstan, in Central Asia, are the most prominent.

    All Country Accelerators, along with Knowledge Partner countries demonstrating global leadership in closing gender gaps, are part of a wider ecosystem, the Global Learning Network, that facilitates exchange of insights and experiences through the Forum’s platform.

    Egypt was the first country to launch a Closing the Gender Gap Accelerator in the Middle East and Africa in 2019. Although there are more women than men enrolled in university, Egypt has a third of the technical and professional workers. Women who are employed are less likely than their male counterparts to be paid the same for the same work or to achieve senior management positions.

    These countries have CEOs and ministers working together for three years on policies to close economic gender gaps. This includes extended parental leave, subsidised childcare, and removing unconscious biases in recruitment, retention, and promotion practices.

    You can join the local membership base if you are a business located in one of the Closing the Gender Gap Accelerator nations.

    You can reach out to us if your country does not have a Closing Gender Gap Activator.

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